Case Study 1 - Building a Financial Framework for Post-Seed Fundraising

Turning Vision into Valuation—A Startup’s Fundraising Journey

Vision

A promising web3 startup, led by visionary founders, set out to raise $10 million at a $100 million valuation in their seed funding round. Technically brilliant but lacking financial expertise, they envisioned presenting a compelling case to investors that merged their bold ideas with hard numbers. The challenge? Delivering a polished financial narrative under immense time pressure—just one week.

Challenge

The founders faced critical hurdles: how to justify their ambitious valuation, how to resonate with investors on both qualitative and quantitative levels, and how to stand out in a crowded market of innovative startups. Without a strong financial framework, their groundbreaking technical solution risked being overlooked.

Journey

We partnered closely with the client, immersing ourselves in their vision, understanding their technical solution, and uncovering their growth potential.

• Deep Dive into the Vision: We translated their passion and ideas into a financial story, aligning growth goals with investor expectations.

• Benchmarking Success: By analyzing the valuation metrics of web2 and web3 peers, we positioned the startup against industry leaders, emphasizing their potential for revenue and user growth.

• Two-Pronged Evaluation: Revenue from core operations and token sales were modeled separately, ensuring clarity and precision in their financial presentation.

• Dynamic Financial Model: We built a flexible, investor-ready model that allowed real-time adjustments, empowering the founders to tailor their pitch to different investors seamlessly.

Outcome

In just seven days, we turned a vision into a data-backed reality. The dynamic financial model became a centerpiece of the client’s pitch, showcasing their potential with clarity and confidence. This tool didn’t just justify their valuation—it opened doors, engaged lead investors, and set the stage for a successful fundraising round.

Impact

The founders walked into investor meetings equipped with more than just a vision—they had a track record of thoughtful planning, compelling financials, and a clear path to growth. Their goal of raising $10 million became attainable, and the model we created empowered them to aim even higher.